Role: Art Direction & Print Design.
Agency: Open Communication Design
OBJECTIVE
Creation of press and trade communications for Mountain and Road bike product launches at the showroom and meeting suite at the new Specialized headquarters in Chessington, Surrey.
Design retail outlet promotions during ‘Tour de France - Grand Départ’ in London.
SOLUTION
Creative direction and design development of self-mailing press and trade packs - containing launch information, product details and rsvp card.
They are digitally printed to allow for data personalisation and mail sorting.
Advertising in the cycling trade press to coincide with the ‘Tour de France’ event in London.
Display window graphics in Specialized retail partners in London.
RESULTS
Overall higher product orders were placed during combined trade launches.
Delivery of a consistent brand message to trade and press.
Promote and engage in dynamic product launches at new Chessington HQ showroom facility.
Raise awareness of the Specialized brand and maximise exposure during the biggest annual sporting event in the world, the Tour de France. It is estimated that more than two million spectators gathered in London over the weekend to see the Grand Départ, the start of the Tour.
“I would like to thank the team for their commitment to a coordinated and comprehensive strategy, delivering high-quality elements throughout the project.”
William Watt, Retail Services Manager - Specialized UK
Role: Designer
Client: Specialized UK