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Spon

Identity & website design for Dave Stockley (a.k.a Spon). A front-end web developer based in Bristol.

Role: Designer
Client: Spon

Website under construction.

Modus

Brand identity design, guidelines and business stationery.

Role: Art Director + Designer

Client: Modus (website coming soon)

Stoked Food

Brand Identity, Print Communications & Website Template.

Role: Designer
Client: Stoked Food

www.stokedfood.com

EQ Communications

Brand refresh, brand toolkit, stationery and business template design.

Role: Designer

Client: EQ Communications

mod

A modular font exploration.

Role: Designer + Explorer


 

SAP - Euro Invite

Invite, Confirmation, Book & Packaging Design

OBJECTIVE

To create a multi-lingual stand-out invitation and confirmation pack for VIP guests and an overall design theme for various collateral required to support the event.

SOLUTION

Created a 2 part invitation pack which when combined resulted in a mock Subuteo game with SAP branded pitch, nationality branded players and a leaflet featuring magic moments from the tournament’s history.

A pocket size book which included details of previous championship winners, a match schedule for the tournament and profiles on key players to watch.

On-site collateral including specific match information in room on screen, gift packaging, onsite host information.

RESULTS

Creative approach and bi-lingual production greatly increased guest uptake and overall event interest.

”Over the last few years these customer engagement programmes have not only proved to be extremely effective business platforms but have also provided a unique experience for the SAP guests.”

Ben Riches, Director of Marketing and Communications - The Works London

Role: Designer
Client: SAP

Specialized UK

Art Direction & Print Design.

OBJECTIVE

Creation of press and trade communications for Mountain and Road bike product launches at showroom and meeting suite at the new Specialized headquarters in Chessington, Surrey.

Design retail outlet promotions during ‘Tour de France - Grand Départ’ in London.

SOLUTION

Creative direction and design development of self mailing press and trade packs - containing launch information, product details and
rsvp card.

Digitally printed to allow for data personalisation and mail sorting.

Advertising in cycling trade press to coincide with ‘Tour de France’ event in London.

Display window graphics in Specialized retail partners in London.

RESULTS

Overall higher product orders placed during combined trade launches.

Delivery of a consistent brand message to trade and press.

Promote and engage dynamic product launches at new Chessington HQ showroom facility.

Raise awareness of the Specialized brand and maximise exposure during the biggest annual sporting event in the world, the Tour de France. It is estimated that more than two million spectators gathered in London over the weekend to see the Grand Départ, the start of the Tour.

“I would like to thank the team at Open for their commitment to a coordinated and comprehensive strategy, delivering high quality elements throughout the project.”

William Watt, Retail Services Manager - Specialized UK

Role: Designer
Client: Specialized UK

Folly Farm

Brand Identity Design.

Role: Designer
Client: Folly Farm

Inca

An Identity for Aviva's In-House Content Agency (Inca).

The building block name style design helps reflect the varied types of content the 'Inca' team create for Aviva.

Role: Designer
Client: Aviva
Agency: Zone

Ex-Press Cider

Logotype and label designs.

Role: Designer
Client: Marc Salter, Ex-Press Cider

Bristol - A Guide to Good Living

Art Direction, Brand Design, Book Design & Illustration.

Role: Art Director + Designer
Client: Sawday's

Aviva - Social Content

Design Concepts, Storyboards and Illustrations for Aviva's social posts.

Role: Senior Designer
Client: Aviva
Agency: Zone

Cloud Direct - Animation Illustrations

Art Direction, Story Boards & Illustration.

Role: Art Director + Illustrator
Client: Cloud Direct

 

Busy Bees

Visual Identity Design.

Role: Designer

IDY - Intelligent Fish Feed

Brand Identity, Website Template, Stationery and Packaging Design.

Role: Art Director + Designer
Client: AB Agri 
Agency: Halo

Langford Vets

Brand Identity Concept

Role: Designer
Client: Langford Vets
Agency: Halo

Invest in North Somerset

Brand Development, Guidelines & Website Design.

Role: Designer
Client: North Somerset Council

WREN - Print Communications

Print Communication Design.

Role: Designer
Client: WREN
Agency: Open Communication Design

SAP - Printed Communications

Print & Packaging Design for The Masters, F1 & SAP Event Welcome Packs.

OBJECTIVE

Support SAP’s sponsorship of leading sporting and cultural events which include: Motor sport: FIA Formula One: Vodafone McLaren Mercedes (Corporate Partner). Golf: Ernie Els and Gary Player (SAP ambassadors). Tennis: Andy Roddick (SAP ambassador) / ATP men’s tour: SAP Open in San José, California (Title sponsor).

SOLUTION

Design and implement SAP brand guidelines across all sponsorship properties.

Develop end-to-end customer engagement programmes by engaging invited guests across all touchpoints from initial invitation to on-site and post event communications.

Produce bespoke digital and printed communications, from invite to delegates packs.

Design and supply branded merchandise and tailored gifts to support event activity globally.

RESULTS

Over the last few years these programmes have proven to be extremely effective business platforms for SAP, and have provided a unique experience for SAP’s guests.

“Over the last few years these customer engagement programmes have proved to be extremely effective business platforms and provided a unique guest experience.”

Ben Riches, Director of Marketing and Communications - The Works London

Role: Designer
Client: SAP
Agency: Open Communication Design

HCS

Brand Identity & Guidelines.

Role: Art Director + Designer
Client: HFMA

Brand Icons

Iconography Design.

Role: Designer
Client: Various

 

Logotypes

Various Logotypes.

Spon

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Modus

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Stoked Food

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EQ Communications

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mod

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SAP - Euro Invite

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Specialized UK

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Folly Farm

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Inca

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Ex-Press Cider

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Bristol - A Guide to Good Living

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Aviva - Social Content

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Cloud Direct - Animation Illustrations

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Busy Bees

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IDY - Intelligent Fish Feed

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Langford Vets

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Invest in North Somerset

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WREN - Print Communications

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SAP - Printed Communications

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HCS

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Brand Icons

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Logotypes

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© 2018 - Mark Foster. Freelance Graphic Designer based in Bristol, UK