Invite, Confirmation, Book & Packaging Design.
Agency: Open Communication Design
OBJECTIVE
To create a multi-lingual stand-out invitation and confirmation pack for VIP guests and an overall design theme for various collateral required to support the event.
SOLUTION
Created a 2 part invitation pack which when combined resulted in a mock Subuteo game with SAP branded pitch, nationality branded players and a leaflet featuring magic moments from the tournament’s history.
A pocket size book which included details of previous championship winners, a match schedule for the tournament and profiles on key players to watch.
On-site collateral including specific match information in room on screen, gift packaging, onsite host information.
RESULTS
Creative approach and bi-lingual production greatly increased guest uptake and overall event interest.
”Over the last few years these customer engagement programmes have not only proved to be extremely effective business platforms but have also provided a unique experience for the SAP guests.”
Ben Riches, Director of Marketing and Communications - The Works London
Role: Designer
Client: SAP