Print & Packaging Design for The Masters, F1 & SAP Event Welcome Packs.
Agency: Open Communication Design
OBJECTIVE
Support SAP’s sponsorship of leading sporting and cultural events which include: Motor sport: FIA Formula One: Vodafone McLaren Mercedes (Corporate Partner). Golf: Ernie Els and Gary Player (SAP ambassadors). Tennis: Andy Roddick (SAP ambassador) / ATP men’s tour: SAP Open in San José, California (Title sponsor).
SOLUTION
Design and implement SAP brand guidelines across all sponsorship properties.
Develop end-to-end customer engagement programmes by engaging invited guests across all touchpoints from initial invitation to on-site and post event communications.
Produce bespoke digital and printed communications, from invite to delegates packs.
Design and supply branded merchandise and tailored gifts to support event activity globally.
RESULTS
Over the last few years these programmes have proven to be extremely effective business platforms for SAP, and have provided a unique experience for SAP’s guests.
“Over the last few years these customer engagement programmes have proved to be extremely effective business platforms and provided a unique guest experience.”
Ben Riches, Director of Marketing and Communications - The Works London
Role: Designer
Client: SAP
Agency: Open Communication Design