Art Direction & Design for Enrolment Campaign.
Agency: Open Communication Design
OBJECTIVE
City of Bristol College has 8 faculties offering over 1,000 full and part-time day and evening courses. The College offers the widest choice of programmes in the area. Courses offered include provision in all 15 subject sector areas and at all levels – from pre-entry through to higher education.
To develop an integrated campaign for City of Bristol College’s Part-time,
Full-time and Higher Education Enrolment Campaigns.
Raise awareness within the greater Bristol area to inspire school leavers to continue their education, and to encourage adult learning through the range of full and part-time university level courses.
SOLUTION
Develop engaging creative messaging across all sector areas. Focus on student experiences to communicate with prospective applicants.
Create distinct visual campaigns in order to strengthen the City of Bristol College branding.
Design full suite of marketing materials from prospectus’, advertising billboards through bus backs and local press adverts.
RESULTS
Ofsted inspectors were particularly impressed with the College's outstanding leadership and management which promotes a culture of quality improvement and provides clear direction. The report highlights the 35% growth in the number of 16–18 year olds studying at the College and comments on the above average success rates for the College's 850 A level students. The inspectors praised the College for its effectiveness of teaching and the support and guidance given to learners.
Role: Art Director + Designer
Client: City of Bristol College
Agency: Open Communication Design