Go Mad for Madagascar Summer Campaign.
Agency: Open Communication Design
OBJECTIVE
Support Bristol Zoo Gardens’ vision to be the best city zoo in the world for fun, for families and for young people to build the foundations of wildlife and conservation awareness.
Develop a brand ‘look & feel’ to advertise their new themed visitor attractions at the Zoo.
SOLUTION
We developed a complete communications campaign to market the notion of ‘fun for all’ at the Zoo, supporting the EAZA campaign for conservation programmes in Madagascar.
Communication materials consisted of all creative direction, illustration, bus backs vinyls, billboard advertising across the South West region, press advertising, magazine covers, leaflets, signage and postcards.
RESULTS
During the summer, the ‘M.A.D. for Madagascar’ activities were extremely popular. Over 2,500 fake fur ring-tailed lemur tails were sold (made by the inmates of Leyhill Prison) and thousands of people took part in the ‘learn the lemur lingo’ trail, and in activities in the Conservation Education Centre foyer and a M.A.D. marquee on the west lawn.
Role: Designer
Client: Bristol Zoo
Agency: Open Communication Design